Decades ago, the legendary James Brown sold his soul to the devil for fame and fortune. Now he wishes to renegotiate. Hired to take Mr. Brown to a rendezvous with the devil (Gary Oldman), the driver soon finds himself entangled in fiendish plans.
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Release Date (USA): November 21, 2002