January 13, 2001. Times war photographer Harvey Jacobs is wounded while witnessing a massacre at Nuevo Colon by terrorists. In a desperate effort, the United Nations sends a vehicle to get him out, a BMW driven by the mysterious Driver.
The BMW film series, The Hire was a series of eight short films (each about eight minutes long, on average) produced for the Internet in 2001 and 2002. A form of branded content, all eight films featured popular directors from across the globe, starred Clive Owen as the "Driver", and highlighted the performance aspects of various BMW automobiles.
Release Date (USA): June 1, 2001